Long-term travelers
We have decided to target mainly long-term travelers who are staying in the city/location for more than one week. This is also the reason why we decided to pursue the mobile app instead of website. Since we have two options for sport fans subscription (free and premium- paid monthly), we expect that premium one will be purchased mainly by people staying more than 1 month - therefore meaning digital nomads and international students.
Segmentation
It is important that we differentiate our B2B customers (bars/ pubs) from our B2C customers in order to specify the value proposition for each. At the moment we are more precise about the value we create for the B2C segment but lacking the B2B segment. B2B spects are:
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KPIs, how do we measure success
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What do they have to comply to
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How does Game Lads benefit by creating value for them
Even though we already defined solo travellers as our B2C target segment, we understood that it is important to further specify the segment. We will now differentiate between short term and long term travellers and select one segment as our main target group since these segments might have different needs that influence the value creation and the channels on which we operate.
Our Initial Idea - TribeInn
